AMAZE SPORTS GROUP
OWN YOUR NAME. BUILD YOUR LEGACY.
For Athletes
NIL Changed the Game
Now It's
Time to Win
NIL changed everything. Athletes now have more control than ever before. At AMAZE Sports Group, we're your coach for the business side of the game. We help you maximize your NIL by developing your brand, growing your platform, and securing partnerships that fit who you are.
Your story is unique. Your brand should be too. With AMAZE, you don't just sign deals; you build a legacy that lasts long after the final whistle.
For Athletes
NIL Changed the Game
Now It's
Time to Win
NIL changed everything. Athletes now have more control than ever before. At AMAZE Sports Group, we're your coach for the business side of the game. We help you maximize your NIL by developing your brand, growing your platform, and securing partnerships that fit who you are.
Your story is unique. Your brand should be too. With AMAZE, you don't just sign deals; you build a legacy that lasts long after the final whistle.
For Schools
The Amaze
Playbook
At AMAZE Sports Group, we partner with leading universities to unlock the full potential of their student-athletes. Our goal is simple: help every athlete on the roster build a powerful media presence and turn that visibility into meaningful commercial success.
For Schools
The Amaze
Playbook
At AMAZE Sports Group, we partner with leading universities to unlock the full potential of their student-athletes. Our goal is simple: help every athlete on the roster build a powerful media presence and turn that visibility into meaningful commercial success.
For Brands
A Nationwide
Network of
Athletes
At AMAZE Sports Group, we connect brands to a powerful, scalable network of athletes who bring authenticity and impact to every campaign.
Whether you want to partner with a single standout or activate across entire rosters, we design strategic brand deals that deliver real engagement. With athletes representing diverse sports, schools, and regions, AMAZE ensures your message reaches the right audience through content that is both authentic and on-brand.
For Brands
A Nationwide
Network of
Athletes
At AMAZE Sports Group, we connect brands to a powerful, scalable network of athletes who bring authenticity and impact to every campaign.
Whether you want to partner with a single standout or activate across entire rosters, we design strategic brand deals that deliver real engagement. With athletes representing diverse sports, schools, and regions, AMAZE ensures your message reaches the right audience through content that is both authentic and on-brand.
About Us
AMAZE
SPORTS GROUP
AMAZE Sports Group is a boutique athlete representation and brand management agency built on one belief: your story is your greatest asset. Founded to redefine the NIL and athlete marketing landscape, AMAZE empowers athletes to take ownership of their name, image, and likeness while building brands that stand the test of time.
With headquarters in St. Louis, Missouri, and a growing presence in Texas, the Northeast, Midwest, and California, we've built a culture that blends big-picture vision with personal connection. Every athlete has a unique path, and every partnership we create is tailored to align with their goals, values, and future beyond the game.
OUR MISSION
Our mission is simple: Elevate athletes by turning identity into opportunity, and opportunity into lasting success.
About Us
AMAZE
SPORTS GROUP
AMAZE Sports Group is a boutique athlete representation and brand management agency built on one belief: your story is your greatest asset. Founded to redefine the NIL and athlete marketing landscape, AMAZE empowers athletes to take ownership of their name, image, and likeness while building brands that stand the test of time.
With headquarters in St. Louis, Missouri, and a growing presence in Texas, the Northeast, Midwest, and California, we've built a culture that blends big-picture vision with personal connection. Every athlete has a unique path, and every partnership we create is tailored to align with their goals, values, and future beyond the game.
OUR MISSION
Our mission is simple: Elevate athletes by turning identity into opportunity, and opportunity into lasting success.
Latest News
Stories That Matter
Insights, stories, and updates from AMAZE Sports Group
"We help talented individuals transform into household names by building authentic brands around their gifts - and creating sustainable careers doing what they love…With over 25 years in the industry, I've seen how the right guidance can turn talent into lasting careers. At AMAZE, our mission is to help athletes and entertainers build brands that make them household names."— Dan Friedman, Co-Founder, Entertainment & Sports Lawyer, Industry Expert
Ready to Build Your
Legacy?
Join the elite athletes who trust AMAZE Sports Group to transform their talent into lasting success. Your journey to becoming a household name starts with one conversation.